Most B2B Google Ads campaigns are spending money in the wrong places: broad match keywords that attract window-shoppers, landing pages misaligned to search intent, bid strategies optimized for clicks instead of qualified leads. Jeremiah has rebuilt failing paid search programs and turned them into the #1 source of qualified leads within 60 days.
The work is methodical: negative keyword discipline to eliminate wasted spend, match type strategy to control query quality, landing page alignment to match the search intent precisely, bid strategy calibrated to lead quality rather than volume. Then paid search is positioned alongside SEO — ads provide immediate pipeline and market signal while organic builds the long-term compounding asset.
The combination creates a presence at every stage of buyer intent: the early-research searches that SEO owns, and the high-commercial-intent searches where paid search closes the deal. Together they make your category your property.