Healthcare technology procurement is driven by clinical evidence, compliance requirements, and interoperability standards. The buyers — health system CIOs, HME operators, clinical informatics leaders — are sophisticated and skeptical. The vendors that win are the ones who can demonstrate domain expertise in the content and search results they produce.
Jeremiah was named the #1 lead source for Brightree, a cloud-based SaaS platform serving the home medical equipment industry, before its acquisition by ResMed for $800 million. He built the inbound pipeline that made Brightree the first result health IT buyers found when searching for HME software solutions.
Healthcare technology SEO requires understanding the specific vocabulary of clinical and operational buyers — the regulatory frameworks they work within, the workflows they are trying to improve, and the evidence standards they require before making a purchasing decision.